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Home Sales: 5 Strategies for Negotiating an Offer to Purchase

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Published: Wednesday, September 15th, 2021

Embracing the journey of selling your home often begins with receiving an offer. At times, the perfect offer appears on your doorstep. However, more frequently, the offer at hand requires careful evaluation and skilled negotiation.

Essential Components of an Offer

Prior to commencing evaluation and negotiation, ensure that the following elements accompany the offer:

  • A written proposal: The offer should be in written format for clarity and legal purposes.

  • Agency Declaration: This document clarifies the role of the broker presenting the offer, fostering informed interactions.

  • Mortgage pre-approval or proof of funds: These documents confirm the buyer's financial capacity to proceed with the transaction.

  • A deposit check copy: Typically, earnest money is provided alongside offers to convey the buyer's serious intent.

Tips for Efficient Offer Evaluation

When evaluating an offer, consider these key elements:

  • Purchase Price: The essence of an offer is the price point; a higher offer is naturally more attractive.

  • Closing Date: This is the date when ownership is transferred, and your funds are received.

  • Mortgage Financing: When will the buyer obtain a definitive commitment from their lender?

  • Personal Property: Occasionally, buyers may request the inclusion of certain items like lawn equipment or furniture.

  • Closing Costs: It's not uncommon for buyers to request the seller to cover some or all closing costs, which could affect your net proceeds.

Consider the Verbal Offer

Real estate brokers are obligated to present all offers to sellers, even verbal ones. Though verbal offers are legally valid, they are not enforceable in court. Ensure you receive your offer in writing for your protection.

Dealing with Offers Without Mortgage Pre-approval

Pre-approval involves a lender verifying a buyer's credit, assets, and income, and identifying a suitable loan program. The financial strength of a buyer could influence your negotiation strategy. Be vigilant, even with a pre-approved buyer. You want to avoid removing your home from the market only to have the deal fall through due to financing issues.

Strategies for Successful Offer Negotiation:

  • Understand that your home's fair market value is a range, not a fixed number. Fixating on a single price could limit your options.

  • Be open to negotiation on each offer. Even if the initial offer is less than expected, consider countering rather than rejecting outright.

  • Respond promptly. Rapid response leverages buyer enthusiasm and reduces their time to second guess.

  • Don't let minor differences derail the negotiation. Avoid squabbling over nominal amounts.

In conclusion, selling your home is a journey that requires patience, skill, and understanding. A successful negotiation starts with careful evaluation and understanding of the buyer's offer, its strengths, and weaknesses. Remember, a well-prepared home that's been accurately priced often sparks interest among buyers, enhancing your negotiation position. Your openness to negotiation can make the difference between a closed sale and a missed opportunity.

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